Email Surprise

A lot of folks will look at this and notice that very few seniors are social networking or texting. Or that there is a big drop-off between the 25-34 grouping and the 35-44 grouping for major activities.

The real nugget here? Nearly everyone emails - except 15-17 year-olds! Sure, 94% is still high but most marketers would think that certainly all young folks email. The reality is that with IM (whether through a traditional or social networking-type client) and texting now make it such that teens don't have any reason to touch email.

Watch out corporate america! Training these folks will involve more than expected in the future.