Privacy Issues Coming To A Head With NebuAd
The folks at NebuAd are good folks. The reality of their practices is that they don't impact users any more than traditional behavioral targeting. But the reality of their situation isn't good.
When BT was first introduced, the privacy groups moaned. When Google bought DCLK, I moaned (about privacy.) But when a company decided to put actual hardware on ISPs' nodes, intercepting everything every one of those users does online - someone more important than me moaned and got heard.
The limits of BT keep getting pushed because the "if you can, you should" mentality of marketers drives exploration. Now that it's come to a head, marketers will be told, rather than self-set, the boundaries within which they can know what users online are doing.
When BT was first introduced, the privacy groups moaned. When Google bought DCLK, I moaned (about privacy.) But when a company decided to put actual hardware on ISPs' nodes, intercepting everything every one of those users does online - someone more important than me moaned and got heard.
The limits of BT keep getting pushed because the "if you can, you should" mentality of marketers drives exploration. Now that it's come to a head, marketers will be told, rather than self-set, the boundaries within which they can know what users online are doing.
posted by Jay Friedman - Goodway 2.0 @ 9:20 AM
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