Jay Friedman's Goodway 2.0 Precision Marketing Blog

Mass Media ratings, viewership and readership couldn't be falling faster. Jay Friedman of Goodway 2.0 (jay at goodwaygroup dot com - sorry but have to avoid the spam traps) discusses how the Precision Marketing Revolution can give advertisers better and more intimate access to their prospects and customers.

Sunday, July 13, 2008

A Game They Play

Tell a premium ad network you're willing to pay $4 a thousand and they'll most likely tell you that you'll be on most of their sites but not all. Why?, you ask.

Well, the sites that cost more than $4 in their site list would be left off. Hmm, makes sense. But think about it further. What about the sites that cost less than $4 - how are those averaged out? The truth is that they're not. You'll be on $3, $3.50, and $4 sites, but nothing higher. That isn't right.

Beep! has made a conscious decision to make sure the average of the sites you're on within our network is what you're paying, not the cap of what you're paying. Score one for the good guys :)