Jay Friedman's Goodway 2.0 Precision Marketing Blog

Mass Media ratings, viewership and readership couldn't be falling faster. Jay Friedman of Goodway 2.0 (jay at goodwaygroup dot com - sorry but have to avoid the spam traps) discusses how the Precision Marketing Revolution can give advertisers better and more intimate access to their prospects and customers.

Monday, March 10, 2008

How $2,500 Could Have Saved Yahoo!

Great article in iMedia (if I do say so myself :) )

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