About Me
- Name: Jay Friedman - Goodway 2.0
- Location: Dallas, Texas, United States
Jay Friedman is the President and co-founder of IvyPixel, a digital media buying service that works exclusively with agencies in the online, mobile, and in-game media space. Along with Goodway 2.0 partner David Wolk, Friedman created and launched IvyPixel in 2007 to provide low-cost, best-in-class digital media buying to agencies. IvyPixel launched as a sister company to the Goodway Group and Goodway 2.0. Prior to IvyPixel, Friedman and Wolk launched Goodway 2.0 in 2006 as a complement to Goodway Group, where 2.0 rapidly rose to become an equal part of the company’s revenues by becoming an interactive and emerging media leader in the automotive and political verticals.
Previous Posts
- Publishers Won't Be Paid More, They'll Just Be Paid
- Probably Overstated, But Eye-Opening Nonetheless
- Taming The Wild West of BT
- Privacy Rumblings
- Buying Advertising Will Never Be The Same?
- The Best & Worst Money Ever Spent Is The Same Money
- If This Doesn't Prove It's Not All About CPA...
- Oh, really?
- Quintopoly Part Deux
- How Will Nielsen Fare in a Quintopoly?

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