Jay Friedman's Goodway 2.0 Precision Marketing Blog

Mass Media ratings, viewership and readership couldn't be falling faster. Jay Friedman of Goodway 2.0 (jay at goodwaygroup dot com - sorry but have to avoid the spam traps) discusses how the Precision Marketing Revolution can give advertisers better and more intimate access to their prospects and customers.

Wednesday, November 07, 2007

Privacy Rumblings

With the recent privacy rumblings about cookieing online, the push is often likened to a "Do not call list" of the internet.

The big problem with this is that consumers didn't like telemarketing because someone was calling them when they otherwise wouldn't have had the phone ring. Some ad is going to serve in the ad space online regardless of whether it's targeted or not. Big difference.

The other massive difference is that telemarketers had personally identifiable information about you, whereas not only does the cookie placer not know who you are (other than a long string of characters which has nothing to do with you personally) but the marketer REALLY has no idea!

There are a lot of problems in the world. I just can't believe this is #1 on anyone's list.