If This Doesn't Prove It's Not All About CPA...

ROI-be-darned.

Oh, really?

Forgetting that consumers are not quite as coin-operated as advertisers, Google again seems to be exagerating its capabilities. Now matter how hard it may try, it's unlikely the entire online community will or even wants to move to model that is 100% CPA. The best publishers still get CPM even for their remnant inventory and there is still a benefit to being a part of a quality environment.

Quintopoly Part Deux

Apparently we're not the only ones to notice the challenge to Nielsen and ComScore. Know that these services are far from free when the desire is to get useful, actionable data.