Jay Friedman's Goodway 2.0 Precision Marketing Blog

Mass Media ratings, viewership and readership couldn't be falling faster. Jay Friedman of Goodway 2.0 (jay at goodwaygroup dot com - sorry but have to avoid the spam traps) discusses how the Precision Marketing Revolution can give advertisers better and more intimate access to their prospects and customers.

Wednesday, November 15, 2006

Can't Find Seniors Online? They're Coming Again in 2008


Many advertisers still believe that the internet is a 12-17 year old media phenomenon. While this isn't true and there is plenty of data to prove it, this recent data shows that a great place to find seniors online in recent months was on politically-oriented web sites. The highest indexing age group in the chart above is the 65+ crowd - would you have guessed this?

Oh, The American Work Ethic


Another great post from Technorati. First, to be clear, the graphs above do not indicate from which country the data originates. However, it's not a stretch to think that English blog posts originate in English-dominant countries, Spanish blogs in Spanish-dominant countries, etc.

Notice how the non-English language posts follow very nice curves/patterns that would appear to indicate that folks speaking other languages blog during leisure time and slow down during work time. What about English-speaking bloggers? Even throughout the day - very interesting.

For All The Hype, Blogs Still Trail


Blogs are one of the most hyped emerging media, but a look at the numbers shows they still trail significantly behind traditional news sources. Recent data from Technorati is above. You'll notice only three of the top 50 blogs are true blogs as they are commonly referred to. Others are traditional news sources. Looks like, while blogs are widely viewed and read, they are still a truly emerging medium.