Jay Friedman's Goodway 2.0 Precision Marketing Blog

Mass Media ratings, viewership and readership couldn't be falling faster. Jay Friedman of Goodway 2.0 (jay at goodwaygroup dot com - sorry but have to avoid the spam traps) discusses how the Precision Marketing Revolution can give advertisers better and more intimate access to their prospects and customers.

Tuesday, May 01, 2007

When Research Conflicts With Behavior

A recent study by Forrester (source) showed that 79% of consumers find ads on their mobile phones irritating unless it's relevant. "Duh" number two of the day. I would submit that 95%+ of all consumers find 95%+ of all advertising irritating. Is this really news?

Add to this that our mobile ad campaigns are outperforming traditional online campaigns 7x-20x, and now I'm really confused.

<< Home

Name: Jay Friedman - Goodway 2.0

Location: Dallas, Texas, United States

Jay Friedman is the President and co-founder of IvyPixel, a digital media buying service that works exclusively with agencies in the online, mobile, and in-game media space. Along with Goodway 2.0 partner David Wolk, Friedman created and launched IvyPixel in 2007 to provide low-cost, best-in-class digital media buying to agencies. IvyPixel launched as a sister company to the Goodway Group and Goodway 2.0. Prior to IvyPixel, Friedman and Wolk launched Goodway 2.0 in 2006 as a complement to Goodway Group, where 2.0 rapidly rose to become an equal part of the company’s revenues by becoming an interactive and emerging media leader in the automotive and political verticals.

View my complete profile

Jay Friedman's Goodway 2.0 Precision Marketing Blog

Tuesday, May 01, 2007

When Research Conflicts With Behavior

About Me

Previous Posts