Video Games Effectively Target Women and the 50+ Crowd?

I wasn't necessarily shocked having read about much of this before, but to see it all in just a few charts and graphs hammered the point home.

The most popular gaming category played online is "casual games." And within this category, 76% are female and the leading 10-year age demographic is 50-59. Wow.

Standard thinking suggests Newspaper, the Nightly News and other traditional means of reaching these highly coveted demos. It's certainly interesting that even this demo can so effectively reached with one of the less expected emerging media channels.