Jay Friedman's Goodway 2.0 Precision Marketing Blog

Mass Media ratings, viewership and readership couldn't be falling faster. Jay Friedman of Goodway 2.0 (jay at goodwaygroup dot com - sorry but have to avoid the spam traps) discusses how the Precision Marketing Revolution can give advertisers better and more intimate access to their prospects and customers.

Sunday, August 13, 2006

Emerging & Alternative Media For All

Thanks for www.emarketer.com for posting this shocking piece of data. I would have never thought that the largest portion of YouTube users were 35-64. To be fair, that's a 30 year age span whereas 12-17 is only a six year span, and usage by year is greater in the latter. Nonetheless, for advertisers who think YouTube, MySpace and other social networking sites are really just for kids, think again.